Why is Virtual Production Valuable?

Imagine you’re making a movie or a video. Traditionally, you’d build physical sets, travel to different locations, and use green screens to add special effects later.

Virtual production changes this by using advanced technology to create realistic environments and effects on a computer. These digital sets can be displayed on large LED screens behind the actors, making it look like they’re in a different place without actually being there, or by filming actors in front of a green screen and instantly replace the green background with a digital environment using special software. This process is called live compositing.

One of the coolest aspects of virtual production is that it can happen in real-time. This means you can see the final look of a scene while you’re filming it.

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