How Augmented Reality Put 5 Madonnas on Stage at once.

Robert DeFranco
May 2

At Wednesday's Billboard Music Awards, Madonna performed her latest single, "Medellín", with Latin singer Maluma. However, they (and their flesh-and-blood dancers) weren't alone on the Las Vegas stage. Several virtual versions of the pop icon joined them: a secret agent, a musician, a cha-cha instructor and a bride. Augmented reality brought Madonna's personas to life with the help of volumetric capture -- essentially 3D video -- and Unreal Engine.

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